Below are several newsletters from Fairbanks Arts to review to get a feel for:
- The kind of information we send out to our members
- The tone of Fairbanks Arts (trying to frame challenges as opportunities for connection even when it’s challenging) 🙂
- What we have gone through in the last couple of years (I talked to you both about the context you’re coming into, but the director’s messages from the last several share more depth)
- a wide breadth of types of programs/activities we host
Here are some general newsletter details:
We use a service called Constant Contact as our e-marketing platform and maintain a number of e-lists. At the start of this year (prior to COVID-19), we had changed both the newsletter aesthetic and the way we were sending out newsletters. Once we are back at full capacity and programs become more predictable, we will go back to sending out a quarterly Fairbanks Arts News (F.A.N.) that shares general organizational updates, and then send out monthly program-specific F.A.N.s (Visual F.A.N., Performing F.A.N., etc.)
We have a newsletter about the scheduling changes that we discussed that will need to be sent out soon, so this is some good research as well! 🙂
Here are some newsletters from the past couple of years that offer a wide array of our activities and actual capture the saga I referenced when we spoke. I am happy to answer any questions about the organization and our activities that you note during your reading.
March 30, 2019 Newsletter: Director’s statement on Fairbanks Arts not moving into Mt. McKinley Bank for the summer of 2019 (reversal of Centennial Center closing) – A couple of months before we hosted the statewide arts conference (September, 2018), we were notified by the borough that we needed to vacate our building the following summer due to construction needs on the building. After the conference and for the remainder of 2018, I made detailed preparations for an alternative space.
On January 2, 2019, after all preparations for our move were in place, the Mayor notified me that it was no longer necessary to move out of the building. It was upsetting for three months of work to be rendered useless, but on a positive note–after 10 years of the bank’s 3rd floor sitting unfinished, this instigated a long-envisioned expansion by the bank and the floor is now in use.
November 17, 2019 Director’s Message regarding the Centennial Center’s sudden closure: the Mayor informed me that we needed to vacate our building that same day and that it was being shut down until repairs could occur.
December 28, 2019: End of Year Support and Wandering Bear Grand Opening. A lot of community support flooded our way. In two weeks and 170 volunteer hours, a gorgeous, contemporary space came together. Because laughter is medicine, we named it the Wandering Bear Gallery.
February 6, 2020 newsletter: Gratitude for Wandering Bear Gallery contributors and updated newsletter look We received immediate feedback from an older patron that our text was too small, so now we don’t go smaller than 14 pt font on most things in the newsletter 🙂
March 18, 2020 Newsletter: Director’s response to COVID-19 and compilation of creative resources The Wandering Bear Gallery was open for a wonderful 2.5 months before it was closed by COVID-19.